Homestead Real Estate - Serving St. Helena, Napa, American Canyon, and Beyond

A Napa Valley resident since 1987, Jerry Pujals has been a leading real estate broker for over two decades and is consistently ranked as one of the top 1% of agents nationwide. Jerry’s success is attributable to his aggressive marketing strategies and keen negotiating skills. He knows how to effectively position a property on the market, resulting in multiple offers, and goes above and beyond to get the best possible deals for his clients. An expert communicator who speaks both English and Spanish fluently, Jerry has built long-lasting relationships with his clients, as well as with trustworthy local vendors and service providers. His full-service approach ensures that buyers and sellers have access to a wide range of real estate services, including lenders, movers, decorators, and tradespeople.

Prior to launching a career in real estate in 1997, Jerry owned and operated a produce distribution company that generated over $24 million in annual sales. He’s the author of two bestselling books for real estate professionals: “Secrets to Real Estate Success: Increase Your Efficiency and Profits in 90 Days or Less” and “Kick It Up a Notch Marketing: 25 High Impact Marketing Strategies for Real Estate Professionals.” Additionally, Jerry is in high demand as a coach for real estate agents, and he lectures on sales, marketing, and business strategies.

Jerry lives in Napa with his wife and business partner Susan and their three dogs. In his free time, he enjoys hiking and camping in Napa Valley, relaxing at the beach, and cooking with his family.

Caring … Detail-Oriented … Strong Negotiator

Susan Pujals was born and raised in the Napa Valley. She knows the area, the schools, the neighborhoods, and the lifestyle better than anyone. She became a Realtor in 2008 and quickly joined Jerry to form The Pujals Team, Coldwell Banker Brokers of the Valley.

Susan is known for her exceptional relationship-building skills. A true “people person,” she enjoys working with everyone, from investors and vineyard owners to home buyers and home sellers. She is passionate about helping clients find the perfect real estate for their goals. Susan believes in taking her time with each client, really listening to their needs, and then delivering on the results she promises.

Susan’s success in real estate stems from her tenacity and her willingness to go the extra mile for her clients. For her, the relationship doesn’t end once the transaction is complete. She faithfully keeps in touch with clients, and is always eager to share advice or help with home renovation ideas.
Before becoming a licensed real estate agent, Susan did sales, marketing, and event planning for Jerry’s real estate seminars. Prior to that, she worked for a Title and Escrow company. She also worked for an overseas chemical company, where she became the first female manager in the company’s history.

Susan lives in Napa with her husband and business partner Jerry and their three Yorkshire Terriers: Windsor, Goku, and Teddy. When she’s not working she enjoys hiking with her husband, fitness, horseback riding, golfing, and dirtbike riding.

Sierra Pujals is a Napa Valley native. Because she knows the area so well, she is keenly aware of local market trends and is successfully helping individuals buy and sell in the Napa Valley and surrounding areas.

Prior to becoming a licensed real estate agent, Sierra spent many years in the hospitality industry. She worked as the Spa Manager for prominent luxury resorts throughout the valley and was also an award-winning Sales and Marketing professional for a national high-end hotel chain. Thanks to her unique background, her customer service skills are second to none. She gives every client she works with the white glove treatment to ensure the transaction goes smoothly and all parties are satisfied.

For Sierra, the switch from hospitality to real estate was a natural one. She has always had a love for houses, design, and home decor. She has also always enjoyed helping others. Because of her keen listening skills, she is able to pinpoint the perfect home for every client, regardless of their price point. Then, she expertly manages the transaction from beginning to end, enabling her clients to sit back, relax, and actually enjoy the process of home buying and selling.

Sierra’s goal is to deliver the most memorable client experience. She knows that buying and selling a home can be stressful, so she works hard to ensure her clients get the top-notch service they deserve. From staging the home, to creating the best marketing campaign, to the timely completion of documents and meeting timelines, Sierra expertly manages it all. She takes her love of customer service and strong work ethic to help her clients achieve their real estate dreams and goals.

Rigo Guijosa was driven to a career in real estate by his desire to provide his clients with memorable experiences. And judging from his five-star rating on Zillow, he has done just that. Praised for his knowledge of the Napa Valley, responsiveness to customers, sharp negotiating skills, and real estate expertise, Rigo offers exceptional service to his clients through direct communication, forthrightness, and attention to detail.

After completing his formal education with degrees in applied science and sound arts, Rigo began a career working in various music studios around the Bay Area. From there, he applied his keen interpersonal skills to a career in the hospitality industry, catering to clients in high-end restaurants. Now, as part of one of the most widely recognized real estate teams in the Napa Valley, Rigo continues to deliver unforgettable experiences to his clientele time and time again.

Rigo is also a member in good standing with the National Association of Realtors®, California Association of Realtors®, the North Bay Association of Realtors®, and the Bay Area Real Estate Information Service. An asset to his community, Rigo has earned the respect of his clients, as well as local organizations.

When not working, Rigo can be found creating his own memorable experiences with his family. A committed father, Rigo names his daughter as the prime motivation for maintaining his thriving real estate career. 

A problem-solver at heart, Napa native Kenneth LaPrelle finds inspiration in helping others make big decisions. He first joined the Homestead team behind the scenes, utilizing his background in finance and software engineering. But Kenneth found his calling in real estate and never looked back.

Nothing is more important to Kenneth than honesty and integrity, and he works hard to build a relationship of trust with each client and associate. And, with his in-depth knowledge of the area and his passion for technology, Kenneth is well-equipped to help both first-time and experienced homebuyers navigate the ins and outs of the real estate market.

When he’s not helping clients find their perfect home, Kenneth enjoys running, hiking, and spending time with his dog, Phoebe, and his girlfriend, Julissa.